Reach Gen Z at the start of their careers.
Workie is a careers media network read by 400,000+ students, new grads and early-career professionals across Nigeria, Kenya, Ghana, South Africa and beyond.
- Total audience
- 400,000+
- Newsletter subscribers
- 130,000+
- Social followers
- 280,000+
- Average open rate
- 25-50%
- Engagement rate
- 15-80%
- Click-through rate
- 3.4-8%
Ways to work with us
Newsletter, social, blog, video and community placements. Pricing is custom. Pick the formats you want and we'll add them to your brief.
Get the media kit
Audience, formats and rates. Our team sends it to your inbox.
Why advertise with Workie
Reach decision-makers
Our audience includes HR leaders, hiring managers, C-suite executives and early-career professionals, many of whom make buying decisions.
Native sponsored content
We write your brand into content our audience already reads, so sponsored posts sit alongside our own rather than interrupting it.
Several channels, one partnership
Instagram, newsletters, the blog, WhatsApp communities and more.
Focused on Africa
We cover careers in Africa: the job market, pay and the workplace issues our readers deal with.
Workie
Flagship- Audience
- Gen-Z & early career professionals, students, recent graduates in Africa
- Reach
- 170K+ Instagram followers | 130K+ newsletter subscribers | 6M+ monthly reach
- Best for
- Career platforms, EdTech, financial services, professional tools, wellness, leadership programs
Our newsletters
- Workie Weekly73,600 subscribers · Sundays
- CoCreate19,600 subscribers · Wednesdays, Creative & Tech
- WorkShift B2B14,000 subscribers · Thursdays, C-Suite & HR
- Sales Mogul9,500 subscribers · Thursdays, Sales professionals
- Workie2,100 subscribers · Saturdays, Gen-Z & graduates
Our audience
Demographics
Location
- Age
- 22-45 years (primary), with a growing Gen-Z segment
- Education
- 85% university educated
- Income
- Middle to upper-middle class professionals
Industries
Job levels
What clients say
“Workie helped us fill 15 senior roles in 3 months”
“Our employer brand awareness increased 300% after the campaign”
“The engagement rates were 5x higher than our other channels”
How it works
- 1
Brief us
Tell us about your brand, goals, target audience, and budget. We'll recommend the best products and placements.
- 2
We create
We write the content in our voice and in line with your brand. You approve everything before it goes live.
- 3
We publish
Your content goes live on the channels you picked, at the times our audience is most active.
- 4
We report
You get impressions, engagement, clicks and conversions, plus what worked and what to try next.
Start a campaign
Fill in the form and we'll reply within 24 business hours with a proposal.
Frequently asked questions
Brands we've worked with
Advertise with Workie
Send us a brief and we'll put together a proposal for your goals and budget.